Welcome to The Pier 42 Family

Locally owned. Expertly managed. Personally cared for.

Discover how Pier 42 makes ownership effortless.

Welcome to The Pier 42 Family

Locally owned. Expertly managed. Personally cared for.

Discover how Pier 42 makes ownership effortless.

Our Story

Pier 42 was founded on the belief that every property—and every owner—deserves hands-on care and transparent communication.

Today, under the leadership of Owner Karen Willis and CEO Jaime Green (the mother/daughter dynamic duo), Pier 42 has grown into a trusted coastal management partner while staying true to our family-focused foundation.

Whether you’re a first-time investor or a seasoned homeowner, we treat your property with the same dedication and pride that built our company.

Ocean Isle Beach Pier, North Carolina. Photo Credit: CAMMEDIA LLC

Our Services

Housekeeping & Linen Program

We conduct all linen services in-house to maintain consistency and quality. Every towel, sheet, and pillowcase is hospitality-grade and inspected before and after each stay.
Before every guest arrival, a housekeeping inspection is performed to ensure the property meets Pier 42’s cleanliness and presentation standards.
We also stock and provide amenities in each home, so guests arrive to a fully prepared, welcoming space.
Our attention to detail results in exceptionally high guest satisfaction and strong return-stay rates.

Maintenance & Property Care

Housekeeping & Linen Program

Our in-house maintenance team performs routine walkthroughs and preventative maintenance services to keep each property in top condition.
From small repairs to full inspections, we handle issues quickly and professionally — protecting your investment and minimizing downtime.
We also coordinate with trusted local vendors when specialized work is needed, ensuring quality craftsmanship and reliable results.
Every home is checked before guest arrivals and after departures, ensuring accountability and clear reporting to our owners.

Owner & Guest Support

Marketing & Revenue Management

Our team is available 24/7 for both guests and owners - and yes, we HAVE answered the phone at midnight.
We take pride in quick response times, transparent communication, and consistent follow-through — the foundation of our reputation for trust and reliability.

Marketing & Revenue Management

We strategically list your property on major booking platforms including VRBO, Airbnb, Booking.com, and Google Vacations — in addition to our direct booking site. More to come too!
Our approach balances visibility with quality, helping you achieve strong revenue performance without sacrificing the Pier 42 guest experience.

What sets Pier 42 apart from other management companies?

What makes us different is simple — we care about your home, your guests, and your experience just as much as you do.

We’re not a large, corporate management chain. We’re a local, owner-led team that values communication, consistency, and quality over volume. That means your property isn’t one of hundreds — it’s part of a carefully managed portfolio that gets the attention it deserves.

Here’s what makes the Pier 42 experience stand out:

Hands-On Leadership – Our ownership and leadership team are directly involved in daily operations, ensuring accountability and care.
Local Expertise – We live and work right here in Brunswick County. We know the market, the guests, and the community.
Consistent Quality – Every property follows the same inspection standards, linen program, and maintenance routines — delivering a reliable guest experience every time.
Clear Communication – You’ll always know what’s happening with your property. No middle layers, no unanswered calls.
Proven Results – Our focus on guest satisfaction and repeat bookings helps owners see strong, steady returns season after season. Our owner retention is 100%.

At Pier 42, we don’t just manage properties — we build lasting partnerships with the people who own them.

Hypnotic oceanfront short term rental beach house holden beach pier 42

Hypnotic: This Willis' Holden Beach Rental House.

Welcome to The Pier 42 Family

Welcome to The Pier 42 Family

Our Story

Our Services

Housekeeping & Linen Program

Housekeeping & Linen Program

Housekeeping & Linen Program

Maintenance & Property Care

Housekeeping & Linen Program

Housekeeping & Linen Program

Owner & Guest Support

Marketing & Revenue Management

Marketing & Revenue Management

Marketing & Revenue Management

Marketing & Revenue Management

Marketing & Revenue Management

What sets Pier 42 apart from other management companies?

Here’s what makes the Pier 42 experience stand out:

Join the Pier 42 Family

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